I want to congratulate our PM, on winning the world famous “Kotler Presidential Award”!— Rahul Gandhi (@RahulGandhi) January 15, 2019
In fact it's so famous it has no jury, has never been given out before & is backed by an unheard of Aligarh company.
Event Partners: Patanjali & Republic TV :)https://t.co/449Vk9Ybmz
Top BJP leaders praised the PM for winning a prize with no disclosed jury or process – from a marketing group whose organisers ducked questions, calling it "a very confidential award”.
Read more at https://www.thewire.in/business/modi-wins-first-ever-philip-kotler-presidential-award-but-what-is-it-exactly
Read more at https://www.thewire.in/business/modi-wins-first-ever-philip-kotler-presidential-award-but-what-is-it-exactly
The World Marketing Summit India is owned by an Aligarh based company ... and their website at https://wms18.com is down from today morning. I just wanted to see the jury, the process, competitors etc but bad luck.
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Further investigation by The Wire reveals that both the WMS India and Suslence are the initiatives of a Saudi-based team, principally Tauseef Zia Siddiqui, whose online profile describes him as an employee of SABIC – the Saudi Arabian government-owned petrochemical firm, which has been keen to make larger inroads into India’s energy industry.
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Read more at https://thewire.in/business/exclusive-the-saudi-connection-behind-modis-first-ever-kotler-presidential-prize
Full marks to the media team which pulled this off... this will go down in history as one of the finest marketing gimmicks at zero cost and zero pain.