Free Direct Mutual Fund Portals: Is this a healthy development?

...Even today scores of Indians believe that investing in mutual funds via their banks or via certain portals or via their sales guy offering door service is “free”. They believe that these agencies are paid commissions from the fund houses. They also believe (or given that impression explicitly or implicitly by these agencies) that the commissions come from “elsewhere” without understanding that when you buy a “regular mutual fund plan”, commissions are removed from your current investment value every day before the NAV is published. The share of such regular plan retail AUM stands at about 75-80% today. Well for those who understand how commissions work, it is quite clear that this is the most profitable way to sell mutual funds.

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